Posts Tagged: Lipton iced tea

Why experiential marketing proves to be the BIG IDEA?

experiential marketing_lycodonfx

Why experiential marketing proves to be the BIG IDEA? Experiential marketing is a technique where a brand is marketed using the 5 senses of the body so as to develop a strong connection with the target audience. The whole concept behind this is to let the person experience the brand before the purchase has been… Read more »