Posts Tagged: advertising

Why are infographic videos better than plain powerpoint presentations?

As someone has rightly said,”Change is the only constant thing”. And TECHNOLOGY seems to be the best example for that. With rushing times and constant bombardment of brand messages from all the four sides, the need for the brands to sustain in this competitive market is the most essential goal.

Example’s of what NOT to do in advertising

The business of Advertising is fast-growing. From the time we get up in the morning, watching T.V, heading for work, till the time we come back home etc, we are bombarded with advertisements. There have been the best ad campaigns like Airtel: ‘Har ek friend zaroori hota hai’ and we have seen ads like Axe… Read more »

Why experiential marketing proves to be the BIG IDEA?

experiential marketing_lycodonfx

Why experiential marketing proves to be the BIG IDEA? Experiential marketing is a technique where a brand is marketed using the 5 senses of the body so as to develop a strong connection with the target audience. The whole concept behind this is to let the person experience the brand before the purchase has been… Read more »