Kiss Kiss Bang Bang – A great example of a contemporary film featuring an old school animated introduction.
Experiential marketing is a technique where a brand is marketed using the 5 senses of the body so as to develop a strong connection with the target audience. The whole concept behind this is to let the person experience the brand before the purchase has been made. The greater use of elements like touch, hear,smell, taste and sight, the more is the retention power of the one who is experiencing it. Hence, the basic idea is to trigger the required emotions and rationality in the prospect’s mind so that he/she gets the taste of the brand ending up in a purchase.
Here are some of the best examples of experiential marketing which have managed to arouse people’s senses INSANELY –
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